![]() ![]() Reach out to these people with targeted marketing advertising your products or services.įor example, we partnered with Convince and Convert to create an ebook on how to develop effective SEO strategy. Let people download the ebook by providing their name and email. Try This: Create an ebook on a topic that matters to your potential customers. Use e-books when you want to offer in-depth or background information, when your audience isn’t time-constrained, or when you want to move past the building awareness stage and help guide potential customers deeper into your sales funnel. EbooksĮ-books are powerful lead generators for brands hoping to grow their email marketing subscriber list or boost engagement opportunities for their sales teams.Į-books can be offered as a free digital download, provided as gated content to premium subscribers, or offered on marketplaces like Amazon to establish brand authority for a company CEO. Then, offer the white paper as a content upgrade on those blog posts. Try This: Create a white paper on a topic related to your most popular blog posts. Unlike a blog post or thought-piece offered as a guest post, white papers should be educational and backed up by hard evidence and statistics. Use white papers when you want to solidify your reputation as a SME (subject matter expert) or when you want to offer a specific opinion that is best delivered in long format. Like e-books, white papers can be offered as a free digital download, or can be published online as PDFs for improved search engine optimization. White papers are effective for businesses wanting to prove industry expertise. If you’re looking for an example of a great company blog, check out the Unbounce Landing Page and Conversion Blog ![]() ![]() What’s the most shared content? This will give you some ideas about what types of blog content resonates with your audience. Try This: Think of a keyword that matters to your business and then plug that into a tool like BuzzSumo. Here is a list of 21 different types of blog content. If you’re wondering what type of blog post to try, there are no shortage of possibilities. Not only are blog posts essential for effective SEO (search engine optimization), they can increase your thought leadership status, help build networking opportunities, and act as a lead generator for your business.Ĭreate blog posts when you want to inform your audience, increase brand awareness, highlight your company’s knowledge of current industry news, or build a long-term track record of providing helpful, valuable content. Free Actionable Bonus: Looking to elevate your content strategy? Get our our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute contentīlog posts are consistently a top performer for brands. ![]()
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